Lexus F enthusiasts came together in Dubai on February 22nd 2019 for the launch of the Lexus F Club UAE.
The whole day event started with a gathering of over 100 F and F Sport vehicles at the Lexus Showroom in Dubai Festival City, where the members were introduced to the latest vehicles, and were treated to special insights into the new direction for Lexus in the Sport and specialty segment.
As the day continued, the motorcade left towards La Mer, Dubai, where the entire space was reserved for the gathering of F Club members, an impressive sight which generated a lot of social media attention. The evening ended with the members enjoying their specially curated food and beverages at Intersect by Lexus.
Here is what Mohammed Maktari, Managing Director at Al-Futtaim Motors - Lexus had to say: “It is great to see a large group of Lexus enthusiasts coming together as the Lexus UAE F Club. In order to support this initiative by the Club members, we are pleased to offer them exclusive benefits which will help us build a stronger and longer lasting relationship. Hosting this event is in line with our plans of promoting the F brand and increasing engagement with the wider Lexus family and the success of it is an excellent example of collaboration between different divisions, external and internal.”