Six Finalists for Lexus Design Award 2021 Revealed

 

Shortlist gathers innovative design solutions for a better tomorrow​​

Dubai, UAE - 11 February 2021: Lexus International has recently announced the six finalists for the Lexus Design Award 2021, each of whom will enjoy a once-in-a-lifetime experience and mentorship from renowned design leaders as they prototype their ideas with a budget of up to 3,000,000 yen (over USD 28,000) per project. The finalists were selected by a distinguished jury from among 2,079 entries submitted by creators in 66 countries.

 

This year marks the ninth edition of the Lexus Design Award, which was established to support up-and-coming creators to demonstrate and further develop their talents. The program recognizes fresh design talent and showcases their innovations on a prominent and respected international platform. In selecting this year’s six finalists, judges looked for innovative ideas that embodied the three key principles of the Lexus brandAnticipate, Innovate, and Captivatewith an emphasis on design that leads to a better tomorrow.

 

Lexus Design Award 2021 Finalists:

 

1.     CY-BO by Kenji Abe (Japan)
Sustainable, reusable packaging material that can be assembled like cells.

2.     Heartfelt by Gayle Lee and Jessica Vea (New Zealand & Tonga, based in New Zealand)
A device that enables virtual hugs.

3.     InTempo by Alina Holovatiuk (Ukraine)

Mitts that may help distract from stressful situations by novel usage of rhythm and music.

4.     KnitX by Irmandy Wicaksono (Indonesia, based in USA)

Digital 3D knitting of functional, electronic textiles for multi-modal visual, auditory, and tactile material interaction.

5.     Solar Desalination Skylight by Henry Glogau (Dual New Zealand & Austria, based in Denmark)

A device that uses seawater to create natural diffused light, drinking water, and leftover salt for energy creation.

6.     Terracotta Valley Wind by Intsui Design (China, based in Japan)


A terracotta evaporative cooling system for subway stations utilizing train-induced wind to function.

Lexus Design Award 2020 judge Greg Lynn commented: “In the middle of a changing climate and a global pandemic, there was a predictable urgency to the problems being addressed by the designers. Across all the proposals we saw, there was also a humanity and intimate scale.”

 

Kei Fujita, Chief Representative of Middle East & Central Asia Representative Office, Toyota Motor Corporation, said: “Our six finalists have embarked on an inspiring journey as they harness their creativity to develop forward-thinking solutions that can shape a better future for all. I’m extremely impressed by the standard of entries considering the challenges presented by the global pandemic, an event that has truly demonstrated the importance of innovation.”

 

Fujita added: “This unique platform empowers the next generation of creators and reflects the passion for design and craftsmanship at the heart of the Lexus brand. I would like to thank everyone involved in the success of the Lexus Design Award, together with our customers around the world, for their constant support on our drive to create amazing experiences.”

 

In mid-January, the six finalists participated in a five-day workshop with the four Lexus Design Award 2021 mentors, namely Joe Doucet, Sabine Marcelis, Mariam Kamara, and Sputniko!. The mentors’ passion for nurturing young talent combined with a richly challenging curriculum resulted in highly instructive and productive sessions that fully engaged both the finalists and the mentors.

 

 

Following the workshop, mentor Mariam Kamara commented: “The mentoring sessions have been quite stimulating. I was struck by the level of optimism and commitment the finalists have shown in their designs. In this new COVID-19 reshaped world, their vision and sensitivity are a gift to us all. Each one of them was incredibly passionate about their projects and demonstrated a strong motivation to delve deeper and do the necessary research to strengthen the final result. Though the mentoring was remote, a combination of powerful online tools and well-prepared finalists made for a fluid, productive, and enjoyable process. I look forward to seeing where they take their designs in the coming months.”

 

Finalists will continue to work with the mentors as they develop their prototypes toward the Grand Prix selection. A judging panel featuring renowned design leaders Paola Antonelli, Dong Gong, Greg Lynn, and Simon Humphries will select the Grand Prix winner in April 2021 based on their final prototypes and presentations.

 

For more information, please visit LexusDesignAward.com.

 

Official Hashtag: #LexusDesignAward

About Lexus Design Award:

First launched in 2013, the Lexus Design Award is an international design competition that targets up-and-coming creators from around the world. The award seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help shape a better future. It provides a unique opportunity for each of six finalists to work with a globally recognized designer as a mentor to create prototypes of their designs and then exhibit them at one of the design calendar’s most important events.

About Lexus International:

Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus, delivered the world’s first luxury hybrid and has since sold over 1.5 million hybrid vehicles.

A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests. It is currently available in over 90 countries worldwide.

Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus and that excite and change the world.

Links:

https://discoverlexus.com/

https://www.instagram.com/discoverlexus/


For more information, please contact:

Saad Abdullah

GM Marketing Toyota and Lexus

Mobile: +971 56 548 8159 | Email: Saad.Abdullah@alfuttaim.com

Alaa Tarawneh

Digital Marketing Manager – Toyota | Lexus

Mobile: +971 55 247 1782 | Email: Alaa.Tarawneh@alfuttaim.comEmail: walid.majzoub@traccs.net