Al-Futtaim Lexus launches LAILA, an Artificial Intelligence powered Chatbot which will elevate the shopping experience for customers in the UAE ​

The Lexus Artificial Intelligence Live Assistant (LAILA) will be accessible through the Lexus UAE website and Facebook page, easing and simplifying the buying process

Dubai, UAE, 25th April 2021: Al-Futtaim Lexus, the exclusive distributor of Lexus in the UAE and part of the Al-Futtaim Automotive Group, has launched LAILA, Lexus Artificial Intelligence Live Assistant, a dual language, Artificial Intelligence-powered chatbot. Using AI, Lexus can more intelligently and efficiently predict its customers’ behaviour to provide a personalised shopping experience.

With recent studies stating that 50 percent of online shopping is expected to take place on mobile this year, Lexus recognised that conversational commerce apps can act as the perfect complement during the decision-making stage to provide the customer with the required relevant information. With LAILA, Lexus can have a two-way conversation with its customers to help them through the buying journey. The English and Arabic AI-powered chatbot offers a completely personalised, one-to-one shopping experience by matching individuals with the right kind of models, providing on-demand customer services that are swift and reliable, combined with a further improved after-sales service.

With the help of LAILA, customers can experience a full set of services, such as seamlessly booking a test drive, requesting service appointments, exploring product information for both new and pre-owned models, all from their mobile devices. Customers can also locate service centres and showrooms as well as provide feedback for Lexus to ensure it is continuously improving its service.

Saad Abdullah, Brand Director Al-Futtaim Lexus said: “Al-Futtaim Lexus has always prided itself on delivering customer service of the highest quality – we apply this to every aspect of our business. As consumer needs evolve at an accelerated pace given the current climate, Artificial Intelligence has the potential to completely transform the traditional buying journey and take it to the next level with personalization, automation, and increased efficiency. We innovate on behalf of our customers to ensure they can experience an enhanced customer journey from the comfort of their own homes, through the platforms they are most familiar with. With the launch of this innovative new solution we are able to harness technology to get even closer to our customers and deliver that Lexus experience we have come to be known for, by offering them more and easier ways to interact with us.”

As part of its commitment to continuously elevate the customers experience through digital tools and innovation, Al-Futtaim Lexus also recently announced a game-changing partnership that enables UAE customers to build and book their very own Lexus online for the first time in the UAE. Similarly, LAILA is focused on a one-to-one consumer conversation on Facebook, while also being available on the Lexus UAE website.

A subsidiary of the Al-Futtaim Automotive Group, Al-Futtaim Lexus enjoys a strong network of showrooms and service centers across the UAE. Al-Futtaim Automotive is one of five divisions within the Al-Futtaim Group which provides quality products and services that enrich people’s lives and aspirations each and every day.

Experience LAILA today on the Lexus UAE website - or Facebook page -

About Al-Futtaim – Lexus

Since its debut in 1989, Lexus has earned a worldwide reputation for high-quality vehicles and exemplary customer service in line with its Japanese ‘omotenashi’ roots - the tradition of anticipatory hospitality. Leader in hybrid technology in the luxury automotive scene, both globally and locally, Lexus offers the largest line-up of Hybrid Electric Vehicles (HEV), which boast a number of advantages over traditional powertrains, such as high performance, unmatched fuel efficiency, substantial emissions saving, noise reduction and instantaneous acceleration.

In the UAE, Lexus is distributed by the Al-Futtaim Automotive Group and enjoys a strong network of showrooms and service centres across all 7 Emirates.

The Lexus sedan line-up includes IS, ES, ES Hybrid, GS, GS Hybrid, LS and LS Hybrid and the SUV range includes UX, NX, RX and RX Hybrid, GX and LX. While the coupe range features the Lexus RC, LC and LC Hybrid, the F marque, home for Lexus performance vehicles, produces RCF and GSF high-performance cars.

Al-Futtaim Lexus is also home for INTERSECT BY LEXUS, a luxury space at DIFC where guests can enjoy hand-crafted food and drinks, while connecting with like-minded people and enjoying the premium Lexus lifestyle.

For more details please visit; Facebook: LexusAE; Instagram: lexusuae

About Al-Futtaim Automotive

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognized automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.

About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees in more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world's most admired and innovative brands.

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit:

For more information, please contact:

Saad Abdullah

GM Marketing Toyota and Lexus

Mobile: +971 56 548 8159 | Email:

Alaa Tarawneh

Digital Marketing Manager – Toyota | Lexus

Mobile: +971 55 247 1782 | Email: