Al Futtaim Lexus launches All-New Lexus IS in UAE
Dubai, UAE – 10 December 2020 - Striking a perfect balance between sportiness and sophistication that embodies the aspirations of customers in the region, the 2021 Lexus IS has been revealed in the UAE at an exclusive preview hosted by the brand’s local distributor – Al-Futtaim Automotive. Held last week at Al-Futtaim Lexus’ state-of-the-art center at Green Community, Dubai Investment Park (DIP), the event was attended by Lexus customers, Lexus F Club Members , UAE car enthusiasts, media personnel and social influencers, who witnessed the reveal of the new 2021 Lexus IS in its three distinct versions – Lexus IS 300 Premier, Lexus IS 350 F Sport Prestige and Lexus IS 350 F Sport Platinum.
The latest version of the popular vehicle remains true to its foundation as a front-engine, rear-wheel-drive sports sedan, while expanding on the qualities that have built its loyal following across the UAE. Available in three variants across the UAE, the new Lexus IS will be offered to customers with a special price, starting from AED 175,000 for the Lexus IS 300 Premier, AED 215,000 for the Lexus IS 350 F Sport Prestige and AED 245,000 for the Lexus IS 350 F Sport Platinum. Al-Futtaim Lexus will be providing the new IS customers with free insurance for the first year and a complimentary services package for up to three years or 60,000 KM whichever comes first.
Presenting the Lexus IS evolution to date and unveiling the all-new generation for 2021, Saad Abdullah, Head of Marketing & Brand Operations, said: “We are delighted to launch the iconic 2021 Lexus IS in the UAE – a market of automotive connoisseurs. Now in its fourth generation, the Lexus IS is the culmination of over two decades of innovation and high performance in the segment. With a stunning new design, impeccable refinement and athletic powertrain, every journey in the new IS is a true experience of exceptional luxury and exhilarating performance.”
The exclusive preview event of the new Lexus IS also provided a stage to showcase the world’s first Lexus RC F Pro Drift spec car. Custom-built in the UAE, the 844hp Lexus RC F Carbon Kevlar was accompanied by Lexus F Brand Ambassador, Ahmad Daham – the five-time Middle East Drift Champion. Daham did do a lot of R&D efforts on the car to meet the FIA standards and make it the first Lexus RC F Drift in the world to compete in multiple events across the region.Text here ...
Holding the Guinness World Record for the longest twin drift, Jordanian Ahmad Daham stood proud next to the Lexus RC F drift car, and said, “As one of the Lexus family members in the region, I feel proud to join the exclusive preview of the new Lexus IS and get the chance to meet UAE car enthusiasts who strive to experience the fusion of exhilaration and distinction in Lexus cars. As Lexus F marks the highest expression of power and performance, I’m excited to get behind the wheels of the all-new Lexus IS 350 F Sport and live a visceral racetrack experience on the roads of the UAE.”
Since the debut of its first generation in 1999, the IS has been renowned for its exhilarating driving performance and sporty styling and has sold more than a million units over two decades. With the unveiling of the 2021 model, it is clear that exceptional craftmanship and countless hours of testing have gone into developing the best IS to date.
One of the first things that Lexus’ engineers targeted was to enhance the IS’s body rigidity. This not only helps to reduce unwanted noise and vibration, but also improves ride comfort and contributes to dynamic driving performance through enhanced steering response. To complement these enhancements, multiple refinements were made to the suspension setup. The new IS features coil springs that are 20 percent lighter than the outgoing model, as well as new forged aluminum A-arms that offer an 18 percent weight reduction. The suspension stabilizer bar has also been optimized using a new material to provide a 17 percent weight reduction.
Sleek New Design
The new bold exterior styling and athletic silhouette of the 2021 IS signifies the agile changes that have taken place below the surface. The new IS evokes lower, wider proportions with muscular fenders, reflecting the vehicle’s high performance. The sleek lines are also complemented with aggressive sharpness carved into the side and shoulder character lines.
The 2021 IS’s newly designed spindle grille features an intricate pattern that emphasizes a sense of presence, while the slender headlamps and daytime running lights with a sharp L-shape signature have been redesigned to complement the low-profile hood. New rocker panels accent a side profile that features a sharper contour and carries into the muscular shoulders over the rear wheel wells. At the back of the vehicle, the rear fenders blend into the extended, lowered rear deck, creating a low stance and emphasizing the L-shaped full-width rear light.
The new model’s distinct personality is completed by its exquisite interior, which invites drivers and passengers to enjoy a range of advanced features for a refined cabin experience. These include a new 10.3-inch touchscreen multimedia system featuring Apple CarPlay® and Android Auto™ compatibility, a 4.2-inch color multi-information display (MID), and a dual-zone automatic climate control system with touch-sensitive controls. The vehicle also offers SmartAccess with push-button start, a 17-speaker Mark Levinson sound system, a power moonroof, 8-way adjustable power and ventilated front seats, as well as ample luggage space thanks to the 60:40 split-folding rear seats.
The new Lexus IS’s eye-catching looks are complemented by its balanced, linear and confident driving signature. Owners can choose from two engine options; an updated 2.0-liter, turbocharged and intercooled inline four-cylinder engine delivering 241 hp and 350 Nm of torque, and a sophisticated 3.5-liter V6 engine that produces 311 hp and 380 Nm of torque. The two engines are paired with an eight-speed sport direct-shift automatic transmission that offers superb drivability, together with outstanding fuel efficiency and quietness even at high speed.
Advanced Safety Technology
As with any Lexus vehicle, safety is a top priority for the new Lexus IS. Drivers can enjoy complete peace of mind thanks to the Lexus Safety System+, an advanced safety technology package that includes Pre-Collision System (PCS) which include Automatic Emergency Braking (AEB) and Emergency Steering Assist (ESA), Daytime Pedestrian Detection (DPD), all-speed range Dynamic Radar Cruise Control (DRCC), Lane Departure Alert (LDA), Lane Tracing Alert (LTA), and Adaptive High-beam System (AHB).
The vehicle also includes comprehensive safety features designed to protect its occupants, such as 8 SRS airbags, Vehicle Stability Control (VSC), Traction Control (TRC), Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD), Brake Assist (BA), Blind Spot Monitor (BSM), Parking Support Alert (PKSA), Rear Cross-Traffic Alert (RCTA), Active Cornering Assist (ACA), and Hill-start Assist Control (HAC), among many others.
Bold F Sport Style
For those seeking to experience the ultimate in thrilling responsiveness, the new IS is also available in an F Sport version. Engineered for exhilaration, the F brand DNA has trickled down from the legendary LFA, which represents the pinnacle of refined performance. The IS F Sport model boasts exclusive interior and exterior features, including a distinctive ‘F’ mesh pattern, a grille-bottom air intake, rear spoiler, and 19-inch alloy wheels. It comes equipped with an F Sport exhaust and diffuser, as well as improved Active Sound Control to enhance the performance notes of the V6 engine. Inside the cabin, the 8-inch color TFT LCD meter features a movable meter ring that enables a dual display using a single meter. Owners can choose from a range of eight exterior colors that emphasize the vehicle’s sportiness, including three colors exclusive for the IS F Sport model; Radiant Red contrast layering, Heat Blue contrast layering or White Nova GF, while the interior is available in White and Flare Red.
Further adding to its stylish visual appeal, the 2021 Lexus IS comes in a refined range of color options that allow discerning owners to customize their vehicles according to their tastes. Customers can choose from seven distinctive exterior colors, including the newly developed Sonic Chrome and Sonic Iridium options. Meanwhile, the interior comes in three elegant colors; Ocher, Dark Rose, and the universal Black, which evokes a sense of calm within a gorgeous atmosphere. Two newly developed wheel designs have also been introduced in 18-inch and 19-inch sizes to further express the driving feel pursued by the Lexus brand.
About Al-Futtaim – Lexus
Since its debut in 1989, Lexus has earned a worldwide reputation for high-quality vehicles and exemplary customer service in line with its Japanese ‘omotenashi’ roots - the tradition of anticipatory hospitality. Leader in hybrid technology in the luxury automotive scene, both globally and locally, Lexus offers the largest line-up of Hybrid Electric Vehicles (HEV), which boast a number of advantages over traditional powertrains, such as high performance, unmatched fuel efficiency, substantial emissions saving, noise reduction and instantaneous acceleration.
In the UAE, Lexus is distributed by the Al-Futtaim Automotive Group and enjoys a strong network of showrooms and service centres across all 7 Emirates.
The Lexus sedan line-up includes IS, ES, ES Hybrid, GS, GS Hybrid, LS and LS Hybrid and the SUV range includes UX, NX, RX and RX Hybrid, GX and LX. While the coupe range features the Lexus RC, LC and LC Hybrid, the F marque, home for Lexus performance vehicles, produces RCF and GSF high-performance cars.
Al-Futtaim Lexus is also home for INTERSECT BY LEXUS, a luxury space at DIFC where guests can enjoy hand-crafted food and drinks, while connecting with like-minded people and enjoying the premium Lexus lifestyle.
For more details please visit www.lexus.ae; Facebook: LexusAE; Instagram: lexusuae
About Al-Futtaim Automotive
Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.
Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.
Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.
Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees across 25 countries in the Middle East, Asia and Africa, we partner with over 200 of the world's most admired and innovative brands.
Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit: www.alfuttaim.com
For more information, please contact:
GM Marketing Toyota and Lexus
Mobile: +971 56 548 8159 | Email: Saad.Abdullah@alfuttaim.com
Digital Marketing Manager – Toyota | Lexus
Mobile: +971 55 247 1782 | Email: Alaa.Tarawneh@alfuttaim.com