Dubai, UAE – 04 October 2021: The submission period for entries to the prestigious Lexus Design Award 2022, which is being held this year under the theme ‘Design for a Better Tomorrow,’ is drawing to a close, with aspiring creators having only a few days left to the 10 October deadline to submit their ideas for consideration. Now in its tenth year, the Lexus Design Award is a global platform to support and nurture the next generation of creators from around the world, offering them a once-in-a-lifetime opportunity.
Lexus has announced its full lineup of judges and mentors for the Lexus Design Award 2022. The judging panel will announce the six finalists from thousands of entries in early 2022. Their decision will be based on three key principles of the Lexus brand: Anticipate, Innovate, and Captivate, with an emphasis on design that leads to a better tomorrow. This year, Lexus welcomes architect Anupama Kundoo and designer Bruce Mau to the panel of judges, who will join the multi-term contributing judges Paola Antonelli, Senior Curator for the Department of Architecture and Design at MoMA in New York, and Simon Humphries, who heads Lexus’ Global Design.
The six chosen finalists will go on to participate in a workshop with world-class design professionals acting as mentors. Each will enjoy a priceless experience as the mentors provide direct, interactive guidance in developing prototypes that bring their ideas to life. For the 2022 edition, Beijing-based architect Yosuke Hayano and France and Portugal-based designer Sam Baron will join designer Joe Doucet, now in his third year as a trusted mentor, and designer Sabine Marcelis, a dedicated mentor from the previous year.
The mentorship program offers an individual production budget of up to JPY 3 million (over USD 25,000), allowing participants to turn their concepts into functional prototypes. A single winner will be selected after finalists present their prototypes and ideas to the judging panel at the event under the eyes of global media and guests.
“The Lexus Design Award embodies our belief in the power of innovation to unlock a better future for all,” commented Kei Fujita, Chief Representative, Middle East and Central Asia Representative Office, Toyota Motor Corporation. “Now celebrating ten years, this unique platform empowers promising talents by offering expert guidance and the opportunity to bring their visions to life. Supporting the next generation is an essential component of our drive to create Amazing Experiences and push the boundaries of what can be achieved through brave design, and I am looking forward to seeing the ideas presented by this year’s finalists. I would also like to thank everyone involved in this inspiring competition, including all of the contestants around the world, for their outstanding contributions.”
To find out more, visit lexusdesignaward.com/
Lexus Design Award 2022
Last Submission Date
October 10, 2021
For more information visit: https://discoverlexus.com/experiences/lexus-design-award-2022/program-details/official-rules/
About Lexus Design Award:
First launched in 2013, the Lexus Design Award is an international design competition that targets up-and-coming creators from around the world. The award seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future. It provides a unique opportunity for each of six finalists to work with a globally recognized designer as a mentor to create prototypes of their designs, and then exhibit them at one of the design calendar's most important events.
About Lexus International:
Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 1.5 million hybrid vehicles.
A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries worldwide.
Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.
About Al-Futtaim – Lexus
Since its debut in 1989, Lexus has earned a worldwide reputation for high-quality vehicles and exemplary customer service in line with its Japanese ‘omotenashi’ roots - the tradition of anticipatory hospitality. Leader in hybrid technology in the luxury automotive scene, both globally and locally, Lexus offers the largest line-up of Hybrid Electric Vehicles (HEV), which boast a number of advantages over traditional powertrains, such as high performance, unmatched fuel efficiency, substantial emissions saving, noise reduction and instantaneous acceleration.
In the UAE, Lexus is distributed by the Al-Futtaim Automotive Group and enjoys a strong network of showrooms and service centres across all 7 Emirates.
The Lexus sedan line-up includes IS, ES, ES Hybrid, GS, GS Hybrid, LS and LS Hybrid and the SUV range includes UX, NX, RX and RX Hybrid, GX and LX. While the coupe range features the Lexus RC, LC and LC Hybrid, the F marque, home for Lexus performance vehicles, produces RCF and GSF high-performance cars.
Al-Futtaim Lexus is also home for INTERSECT BY LEXUS, a luxury space at DIFC where guests can enjoy hand-crafted food and drinks, while connecting with like-minded people and enjoying the premium Lexus lifestyle.
For more details please visit www.lexus.ae/; Facebook: LexusAE; Instagram: lexusuae
About Al-Futtaim Automotive
Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.
Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.
Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions
Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world's most admired and innovative brands.
Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers every day. For more information visit: www.alfuttaim.com/