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Journeys in Taste Episode 1: VLADIMIR VIKTOROVICH MUKHIN

The Lexus ES redefines our expectations of luxury.

Chef Vladimir Mukhin takes Russian cuisine and gives it a contemporary twist.

See how each takes inspiration from the past to develop a brand new vision

in this short documentary from Lexus and GQ.

Chapter 1 : Reinventing Taste

Created in partnership between Lexus and GQ


Watch “Reinventing Taste ” featuring Valdimir Mukhin and the Lexus ES, made in partnership with Lexus and GQ.

Journeys In Taste

Reinvention requires an understanding of the past and a vision for the future. The new Lexus ES builds upon the six generations before it and introduces an athletic redesign.

Chef Vladimir Mukhin, who heads the famous White Rabbit restaurant in Moscow, descends from more than five generations of chefs.

He takes traditional Russian cooking and gives it an experimental edge, earning White Rabbit a place on the World’s 50 Best Restaurants list for three consecutive years.

Mukhin and the Lexus ES have reinvented their own history to create a future that is new, bold and exciting.

The Lexus ES combines the quintessential luxury of a Lexus sedan with the responsiveness of a sports car. This surprisingly powerful combination of sophistication and attitude gives the ES its signature style.

Vladimir Mukhin spent his formative years learning traditional cooking methods at the side of his father and grandmother.Driven by an ambition to develop his own style, he traveled to Moscow where he worked his way up from dishwasher to executive chef.

Like the Lexus ES, Mukhin’s signature dishes combine unexpected elements to create something extraordinary. 

“It’s like magic,” he says.
Journeys In Taste

VLADIMIR MUKHIN - Head Chef, White Rabbit Restaurant

Mukhin compares his kitchen to a fine-tuned machine. His dedication to quality reaches beyond the kitchen and into the field. He grows much of his own produce and sources the remainder from just a handful of carefully chosen suppliers. This farm-to-table approach has earned White Rabbit international acclaim under his direction. The intense focus on craft, the attention to detail and a singular pursuit of excellence puts Mukhin and the Lexus ES in a class of their own.