UAE, Dubai, December 9th, 2015—Lexus announces the official opening of INTERSECT BY LEXUS, in Dubai’s iconic DIFC, second after the luxury brand experience space in Tokyo with a glamourous launch party featuring award winning DJ and music producer Mark Ronson.
Attracting creative and intellectual minds from the region, INTERSECT BY LEXUS is a unique luxury space where people can experience what is truly quintessential of Lexus without getting behind a steering wheel. Neither a dealership, nor a traditional retail space, guests are able to engage with Lexus through food, design, art, fashion, music and technology at its inviting eatery, curated library and innovative garage.
“INTERSECT BY LEXUS is a unique, versatile and multi-purpose space. Its inspiring décor and carefully curated library makes it the perfect place for people to work remotely amidst creative, like-minded people. It also serves as a destination to relax, meet friends, grab a healthy bite, or a post work drink without the fuss,” explains Benjamin Nicholas, Head of INTERSECT BY LEXUS. “With a calendar full of exciting culturally engineered events and activations planned for the months to come, we hope to become a reference for those seeking a more culturally charged lifestyle through a series of design, art and fashion talks and workshops.”
Masamichi Katayama, world-renowned interior designer and founder of the interior design firm Wonderwall, is the man behind the development of both the Tokyo and Dubai concepts. Based on the successful formula created for the very first INTERSECT BY LEXUS in Tokyo, the Dubai venue features some local touches that evoke the essence of the UAE through the beautiful white ceiling inspired by sand dunes.
“This project is not just about creating a restaurant, but rather an environment,” explains Katayama, “As an incubation platform generating new innovative ideas and concepts, it has been designed to capture the feeling of a lounge, allowing people with shared values to come together and interact in a relaxed yet inspiring atmosphere.”
INTERSECT BY LEXUS is distinguished by an intricate bamboo facade that filters natural light through miniature spindle grille motifs, the same spindle grille that carries the new design direction of Lexus cars.
The first floor features a 1850 sq. ft. eatery serving ‘feel good cuisine’ by the accomplished and distinguished culinary artisan Chef Tomas Reger. Offering light and uncomplicated dishes, each dish will be more memorable then the last. The artisanal eatery offers an authentic and progressive culinary journey with a focus on pure, handcrafted cuisine.
The sunken kitchen and elevated chef's counter encourages an engaging food experience, allowing an intimate interaction between Chef and the guests, reinforcing the philosophy of INTERSECT – an intersection of people, ideas, food and culture.
In line with Lexus’ philosophy surrounding immaculate craftsmanship, every ingredient featured in the menu is carefully handpicked, including the organic coffee and wine selection (grapes beverages).
INTERSECT BY LEXUS has partnered with RAW Coffee Company, the city’s organic fair trade boutique roaster to offer the guests a unique coffee experience. Two exclusive coffees are available and will be updated seasonally, to match the INTERSECT theme. Worth noting is the rare Ethiopian Harrar, the first coffee bean ever traded dating back to the 15th century. True coffee connoisseurs will know that Harrar coffee matures so slowly that it packs in all the flavor resulting in outstanding taste and quality of coffee.
The wine (grapes) list consists of bottles that have been carefully selected by award winning sommelier Sarah Belangerto complement Chef Reger’s dishes. All bottles are foodie wines and organic, coming from smaller producers and farms from around the world that are sustainable and environmentally friendly. The wines (grapes) are served in Riedel Sommeliers Selection glasses, designed to recognize that the taste and balance of the wine (grapes) is affected by the shape of the glass.
Also on the first floor is the curated library which features English, Arabic and Japanese literature specializing in design, art, architecture, film, and travel that complement the overall theme of INTERSECT. The beautifully curated books are shelved in six columns that also showcase select minimalistic and modern ornaments in line with the Lexus design philosophy.
INTERSECT BY LEXUS also features the CRAFTED FOR LEXUS boutique showcasing a collection of contemporary lifestyle items born out of a series of collaborations between traditional Japanese artisans and young designers. The INTERSECT BY LEXUS Dubai collection features a variety of hand-made items such as Roberu travel bags, Kaneko Opticals sunglasses, Sphelar Power handy light, Brooklyn Museum wallets and travel cases, One Klin cups, Tamaki Niime shawls, Ito Bindery drawing pads to name a few.
A spindle grille-shaped staircase covered with hexagonal black and white tiles, resembling tire tracks, lead the guests to the lower floor featuring a 500 sq. ft. garage and event space. The space is uniquely designed with over 150 hand-painted Lexus car parts covered with reinforced glass that holds Lexus’s newest concept cars giving guests the ability to understand Lexus through a never before seen artistic lens.
Leading towards the restrooms is a playful feature not to be missed, a wall of miniature cars made of 1452 cars, expressing a microcosm of the car industry through toy cars from various generations and models. LEXUS vehicles, such as the supercar LFA, appear every third vehicle from top to bottom in alternate columns from left to right. The overall arrangement of the cars presents a harmonious montage of LEXUS vehicles, sports and famous cars from different periods.
Moreover, two symbolically significant models which carry the signature of Tokuo Fukuichi, President of Lexus International and Omar Al Futtaim, Vice Chairman of Al-Futtaim are placed in the center: the LFA No. 14 driven by at the Nürburgring 24 Hours in 2009, and the LEXUS LX, the luxury SUV flagship model that is very popular in Dubai.
The garage currently hosts Lexus’ stunning LF-LC concept car. The hybrid sport coupe concept represents the future design direction for Lexus with an emphasis on a driver-focused vehicle. It displays Lexus design language in its bold interpretation of the signature Lexus spindle grille and rear architecture. Sumptuous curves blend smoothly into dynamic angles, creating an inviting display of lines, shadows and corners. The profile of the LF-LC creates a powerful, dynamic silhouette that is unmistakably that of a serious driver’s car. The lines of the vehicle emphasize direction and motion. The front-engine, rear-wheel drive LF-LC features Advanced Lexus Hybrid Drive, delivering both driving performance and fuel efficiency.
“We are very proud to be inaugurating this unique space, which we like to think of as a home away from home, or a third space, where people have the opportunity to see the world through the eyes of Lexus and experience the brand’s passion for great design and craftsmanship in a whole new way” said Saud Abbasi, Managing Director of Al-Futtaim Motors, exclusive distributor of Lexus in the UAE.
INTERSECT BY LEXUS will be hosting a variety of events and exhibitions, from jazz nights to design and art workshops and various other talks.
Located in DIFC, Village Gage 7 INTERSECT BY LEXUS welcomes its guests from 8 am to 12 pm, Sunday through Friday.